What is Product Led?

Coined by OpenView Partners, Product Led Growth is a strategy for acquiring customers that leverages the product as a mechanism for growth.

At the Product Led Review, we're taking it further to apply to many other aspects of a company, including:

Product Led Growth
Product Led Sales
Product Led Marketing
Product Led Development

Product Led Growth focuses on sustainable, scalable business growth by aligning all teams in the business, from marketing to engineering, with the product at the centre.

There are several qualities that lend themselves to a Product Led company:

Product Led Growth focuses on sustainable, scalable business growth by aligning all teams in the business, from marketing to engineering, with the product at the centre.

There are several qualities that lend themselves to a Product Led company:

Cross-functional Teams
Culture of Experimentation
Sophisticated, Personalised Product Experiences
Using Self Serving Onboarding
Product Led approaches have gained popularity over the past few years due to it assisting companies to achieve a lower CAC, shorter time to value, higher customer lifetime value and smaller value gaps.
Product Led is the way of the future.