Product Led Review

Celebrating the best of Product-Led in Australia

The Product-Led movement is growing.

Be a part of it.

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The Product Led Review highlights exceptional Product Led leaders in the following categories:

Top Product-Led Companies

Top Product-Led Individuals

Top Product-Led Recruiters

Interested in Applying?

Register to get notified when applications open

Top Product-Led Companies

The Product Led Review features the Top 10 Emerging and Top 10 Transitioning Companies as well as the top performing Product-Led companies.

Whether your company is new to product-led or has been smashing it from the start - you have an equal chance to be featured.

Top 40 Product-Led Individuals

These individuals are the thought leaders and trendsetters for Product-Led Businesses in Australia.

They could be the vocal Product-Led champion on social media or the quiet but strong leader of a successful product-led business.

Top Product-Led Recruiters

Recruiters can play a key role in accelerating the movement towards Product-Led. They provide thought leadership and support movement towards product-led tactics across their placements and support talent who will carry Product-Led strategies forward.


So why apply to the Product Led Review?

This report defines who is making moves in the Product-led space and what the future holds for Australian Product-Led businesses.

To be featured in the Product Led Review is to be recognised as the best of the best and a trailblazer for all things product-led in this country.


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Our Mission

At Unlocking Growth we believe that the Product Led business approach is the way of the future.

Product Led Growth deserves recognition as the groundbreaking business strategy it is and needs greater visibility in the Australian business landscape.

Individuals, Companies and Investors who are practising this should be highlighted and celebrated for the amazing work they are doing.

The Product Led Review will be the first Australian report of its kind to truly showcase the expanding landscape of Product Led business and commend those trailblazers in the field.


FREQUENTLY ASKED QUESTIONS

Release Dates

The Product-Led Review will be launched in 2023. Application and release dates will be released at the end of 2022.

Judges

Our judging panel includes Product Led Growth and Product Led experts.

The permanent judges include Audrey Melnik and Peter Ikladious, Co-Founders of Unlocking Growth.

Each of our categories also features a guest judge who will be announced during the application period.

Our large categories are also open for public voting - so you can be a judge too!

Award Criteria

We're elevating the profile of Product Led Growth approaches in Australia so we're looking for investors, companies and individuals who are trying to do the same. The stage you're at in your Product Led journey is not the most important aspect, it is your immersion and dedication to this approach that will see your rank in the Product Led Review.

All questions in the application process directly relate to the award criteria.

Why Apply for the Product Led Review?

The Product Led Review is focusing on elevating the visibility of the Product Led Growth approach in Australia.

The PLG approach is still rising in popularity in Australia and deserves more attention and is renowned for the successes it can bring a company.

This report will be circulated nationally and highlight your company/personal brand which will cement you as a leading expert and high-performing Product Led body.

Inclusion in the Product Led Review will solidify your position in the evolving Australian Product Led business landscape.

What Size Companies can Apply?

If you're a Product Led company, you can apply. We never want company size to be a barrier to entry.

Company size is not a major consideration for placement in the Product Led Review. We want to see what Product Led tactics you use.

We have various categories that will cater for all-sized businesses.

We will feature a Top 10 Emerging Product Led Companies category which will focus on new startups and small businesses and expect to feature some larger companies in our Top 40.

Can I Sponsor the Product Led Review?

Of course! We offer several different tiers of sponsorship to choose from. We would love to hear from you so contact us at plr@unlockinggrowth.co

Can I Apply for Multiple Categories?

You are welcome to apply for several categories if they are suitable for you.

We welcome CEOs or Product Managers to apply for the Top 40 Product Led Individuals category, even if they have applied for the Top Companies category.

We know that businesses and investing are propelled by personal brands so we look forward to seeing multiple applications from you.

I'm having issues registering on Award Force. What should I do?

If you are having any issues with registering or completing the application please reach out to us at plr@unlockinggrowth.co

Our team will be in contact within 2 business days. If it is nearing the end of the application period please mark it as a high-priority email.

What sort of details do I need to include in my application?

Most of the questions are very self-explanatory and require elaboration on thought leadership, benefits of Product Led approaches and investment/product information.

It would be beneficial to have some key figures collated before commencing the applications. These include:

  • MRR
  • Average number of conversions per month
  • Average number of free trials or signups per month
  • Annual Growth Rate
  • Monthly Churn Rate
  • Product Led % of your Portfolio
  • and more

This information will all be easily found within your company.


Don't stress if you don't have a piece of information when you sit down to complete the application. You can always save it and come back to it later.


All data provided in your submission will be kept secure and only used for the purposes of judging for the Product Led Review.

We will contact you regarding any bios or publication before the publication date. No information on your company will be released without written permission.

How much does it cost to apply?

Nothing!

It is free to apply and be published in the Product Led Review.